A&W Mouzannar, Lebanon’s chief in good jewelry for more than two generations, has made a decision to increase into global markets. In its very first important U.S. debut, the brand will host an upscale pop-up in New York Town. The pop up, operate by award-successful experiential agency, Pop Up Mob, will attribute a big assortment of A&W Mouzannar’s ideal-providing and coveted archival parts. Ranging from earrings, bracelets, and necklaces, all pieces will be adorned with the brand’s signature diamonds, rubies, emeralds, and sapphires. Although the jeweler has not however dipped into worldwide waters, A&W Mouzannar has prolonged been a international leader in legacy and collaborations with icons these types of as Zaha Hadid and Victoria’s Magic formula famed 2016 Fantasy Bra. In partnership with nonprofit group, Beit El Baraka, portions of the pop-up proceeds will advantage Beirut’s blast relief endeavours, supporting the brand’s house and neighborhood in the course of this time of healing and rebuilding. Underneath, we spoke to the brand’s designers, Dori and Alia Mouzannar about their US expansion.
Give us some qualifications on the history of the model and exactly where it’s going.
As opposed to other jewelers in Lebanon and through the Center East, we are from a prolonged loved ones history of jewelry artisans that were very first proven during the 18th century. We’re a heritage jeweler that weaves our cultural antiquities with modern day style and design and have been continuing to do so for hundreds of decades. Today, we are proudly the sixth generation of our loved ones line of good jewelers, and the seventh generation is presently in education! Every piece of jewellery developed by A&W Mouzannar is a one of a kind, hand-crafted design that comes in quite constrained portions earning our collections covetable and precious. We are recognized for exceptional intricately made fantastic jewellery wherever most items are hardly equivalent and usually timeless. We offer a huge array of collections and designs that are all manufactured in Lebanon employing all kinds of stones from diamonds to rubies to emeralds. All through the a long time we have observed every type of consumer due to the fact of our wide variety. We like to consider our client as each and every girl. She is younger or she is experienced, she can dress in lots of diverse hats. She’s a mother, she’s a sister, she’s a friend, she’s stylish and neat, or she can be elegant and refined also. She is functional and also desires her jewelry to be. We want our shoppers to be able to dress in our jewelry to perform, out to lunch, straight to supper, and into a night out. Our prospects not only take pleasure in our high-quality models but also our flexibility and wide variety. Aziz & Walid Mouzannar is continuing six generations of fine jewellery abilities in the course of the Center East and Europe with a vision is to broaden and offer exceptional, primary styles to the US sector and mature our Western presence. E-commerce will be obtainable on our website www.awmouzannar.com within the up coming couple of times.
Why did you choose to open this pop-up now?
We’ve often had ambitions of growth knowing that any effective business has a worldwide existence. The Beirut blast wrecked our merchants, workshop, and our residences, we have endured a fantastic deal of destruction and trauma and are even now recovering. For protection, I [Dori] introduced my wife and children to Boston. Our relocation essentially presented the perfect option to bring our model to the US, so we seized it. We have wanted to see how the US would react to our collections for a very long time and with the pleasure we’re seeing so considerably, we are hopeful for setting up out a more growth prepare.
How do you plan on continuing to improve the company in the US at the time the pop-up finishes? What are your designs for continued US growth?
We take into account New York to be the centre of the globe, so we desired to first check the US market with our pop-up listed here. So considerably we have had these types of good suggestions, we hope this proceeds as we are listed here through January. We are nonetheless doing the job on our options for a US expansion but we can inform you that our close goal is to open a long lasting flagship in New York.
Notify me about the charitable donation you happen to be earning and a bit about what’s likely on in Beirut right now.
This is almost certainly just one of the worst social-economic periods in the historical past of Lebanon. Due to the economic crisis put together with the Beirut blast, hundreds of 1000’s of Lebanese people have lost their homes as very well as their livelihoods. Given the dire circumstance of our residence region, portion of our proceeds will go to Beit el Baraka NGO to aid in restoring the most essential wants of the Lebanese people.