Not many people predicted Lindsey Boyd’s subsequent shift. In 2019, she offered the residence-necessities manufacturer she cofounded, identified as The Laundress, with no serious next actions in intellect but inevitably pivoted to jewelry building. Yet despite the putting transform in career paths, her mates and relatives likely could have guessed what she’d do future. Casually, Boyd had started to craft her have items at residence, and as she points out, “I was having a great deal of constructive feedback from folks who were complimenting me on the necklace I’d manufactured.” That necklace, which was reimagined from an heirloom charm bracelet she currently owned, eventually became the very first prototype for her new brand name Rondel.
Officially launching these days, the deluxe, vintage-inspired jewelry label debuts with three gorgeous matte-gold chains, which include things like two necklaces and just one bracelet. The selection also characteristics hundreds of charms and lockets, which clients can use to personalize their jewelry. “This is storytelling on a chain,” Boyd claims. In an exertion to foster more of this considerate, personal link concerning wearer and jewellery, Boyd has also picked to sell her pieces by a direct-to-consumer product, which definitely lends by itself to creating a marriage with her shoppers and encouraging them produce their very own deeply particular items. Consumers on the web site will also have the possibility to engrave their charms, whether or not they invest in them from the site immediately or mail in charms they now personal.
The wide array of vibrant enamel charms and carved semiprecious gemstones offered by Rondel is some thing distinctive for Boyd, who used almost two a long time growing the streamlined and minimalistic Laundress model. “I’m a color fanatic,” she states. “I analyzed shade concept in college, and I cannot stay in black and white. With Rondel, we have above 60 shades, and we’re launching with half of that.” With extra surprises to appear in phrases of Boyd’s expansion of her new manufacturer, there is no doubt she’ll bring in faithful lovers on the hunt for jewellery that speaks to who they are and what they love.
And for all those continue to looking for exclusive holiday items, the launch of Rondel could not arrive at a better time. A handful of of our favourite selections underneath.